Official Foot Locker
Who could resist the energy of this advertising flyer included with some early boxed Joes? I imagine it appealed to lots of parents, too. Finally Junior could be taught to pick up his GI Joe stuff that was all over the place...
The Foot Locker (8000) may be GI Joe's most popular accessory. Every kid needed a space to store his gear. The example above still has the sleeve attached to the rugged wooden box on store shelves. The GI Joe below inspects his gear for proper stowage. The label inside the lid shows the proper place for small accessories. The yellow stencil on the lid of this locker is rarer than the usual white, and may have been a store exclusive.
The back of the advertising flyer from the top of the page, above. Note how the Frogman is wearing his knife as a belt.
Below, the advertisement from the Canadian 1967 Simpsons Sears Christmas catalog showing the vinyl footlocker. Note the accessories from the Mountie Gift Set in front of it. Also note the lack of an interior lid illustration
The footlocker below is the victim of a factory mishap in which the official GI Joe logo sticker was applied to the wrong corner of the box.
One version of the footlocker is vinyl wrapped cardboard, rather than the sturdier wood. These have a cardboard insert wrapped around the inside of the box that act as a rim to support the tray. They may also lack the interior lid graphic. These vinyl footlockers are likely Canadian exclusives.